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Creating Influential Content

Creating Influential Content

There are many ways to use content to persuade or influence the way people perceive a product. Marketers sometimes create material that influences a target audience by showing users outside ...

Comparing Apples to Oranges that look like Apples: Content Marketing vs. Native Advertising

Comparing Apples to Oranges that look like Apples: Content Marketing vs. Native Advertising

By: Geoffrey Rutherford Many of us are familiar with the term native advertising. If you’ve never heard the term before, what would be your first impression? A type of billboard ...

Content Basics- Part 1: Content in Perspective

Content Basics- Part 1: Content in Perspective