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Understanding Your Target Audience

Understanding Your Target Audience

One of the key facets of any successful inbound marketing strategy is knowing who your target audience is. The objective in having a thorough understanding of who makes up your ...

Creating Influential Content

Creating Influential Content

There are many ways to use content to persuade or influence the way people perceive a product. Marketers sometimes create material that influences a target audience by showing users outside ...

Killing Your Content: Murder was the case

Killing Your Content: Murder was the case

By: Geoffrey Rutherford If you’re in the game of using content to market your business, it would obviously be counter-productive to get into bad habits that literally “murder” the effectiveness ...