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Killing Your Content: Murder was the case

Killing Your Content: Murder was the case

By: Geoffrey Rutherford If you’re in the game of using content to market your business, it would obviously be counter-productive to get into bad habits that literally “murder” the effectiveness ...

Comparing Apples to Oranges that look like Apples: Content Marketing vs. Native Advertising

Comparing Apples to Oranges that look like Apples: Content Marketing vs. Native Advertising

By: Geoffrey Rutherford Many of us are familiar with the term native advertising. If you’ve never heard the term before, what would be your first impression? A type of billboard ...

How Pretty is your Content?

How Pretty is your Content?

Is Your Content Pretty? No seriously, does your content look good? Even great? We’re talking about anything within the visual realm of your business that allows potential customers and existing ...